Bein' One of the Finest Rap Artists Ain't Everythin'






by Farah Fan


Who said rap artists make mad loot? Incorrect! Because the fans anticipate their favorite artists to be crazy compensated and living large, this puts an amazing amount of pressure on the performers to appear rich. And it is not just the fans; the market slobs have expected the artists to get the dinner check. There were times people cop a mindset if the artist does not pay for everything. This is small minded and ignorant because the artist is usually the last to get paid. Everyone gets their cut first: the label, the manager, the attorney, the accountants, and, of course, the IRS.

Sadly, when an artist gets signed to a label deal, particularly a rap artist, he or she receives somewhere between 8% to 13% of the retail sales price, after the record label recoups the money it puts out (the advance, the sample clearances, the producer advances, usually half the cost of any videos, any cash outlays for the performers, etc.). The artist has to sell units to make any money back.

So it is not totally hopeless. Performance royalties are cash that is paid for the performance of your track. The money is paid primarily based on the percentage of ownership of the song. So if you own 100% of the song, you get the complete check. If you own only the music, which is half the song, then you get half the cash. If you own the music with a sample in it that claims 50% the track, then you get a check for 25%. Performance Rights organizations consist of ASCAP, BMI, and SESAC (which is still quite small). They police the radio programs, night clubs, concerts, etc (any place music is played or broadcast), all of whom pay a charge to play the songs which the performance rights organizations collect and split amongst their members based on the amount of times a record is played. Even though formulas change annually based on play, a Top 10 song played on commercial radio can earn an excellent amount of change in the thousands and thousands of dollars range.

So there you have it, the real deal about how much money a performer tends to make. You can subtract out now another 28% to 50% of all income, including show money, (depending on the artist's tax bracket which is determined by just how much income was made within any given calendar year) for the IRS who receive money quarterly (hopefully) by the artist's accountant. If the average artist produces a record every two years, then this earnings must last two times as long.

Once rap artists launch a record, the pressure is on to portray a successful image to fans, friends, families, and folks around the way. Individuals anticipate the performers to be well dressed, drive an expensive car, etc. Think about it. Don't you expect artists "to look like artists?" Can you admire Jay-Z as much if he drove a busted old 1990 Grand Am instead of that beautiful, brand new, top of the line Bentley?




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